At our store last weekend, our manager announced a new initiative: to push the store credit card. We are now supposed to ask every customer who comes through our line if they would like to put their purchase on their store card. If they showed any interest we should then spout off the benefits:
- 20% off today's purchase
- Gift certificate rewards
- Special coupons & events
- Special gifts.
When I heard we were to start promoting this, I balked. I told the boss that I wasn't going to ask every one of our customers if they would like to go into debt, regardless of the "benefits" of the program. The only way I will even mention it to anybody is if they have a huge overflowing carriage and saving 20% on everything will make a BIG difference ($50+). Other than that, no way. I know that every person should be responsible for their own way, but I don't need to show them the door to debt. If they want it that badly, they can open the door.
SB at Be Thrifty Like Us discussed the many disadvantages of store credit cards recently as well. What do you think about store cards and "helpful" clerks who ask you if you want to open one? Leave a comment and let me know!